It’s at its highest among the 15-25 age group, 81% of whom are YouTube users, according to AudienceProject stats published on Statista. Although it’s ideal for reaching a younger audience, YouTube is also powerful enough to engage consumers across all age groups. Tweets that include hashtags can result in as much as a, 85% people who follow businesses say it’s important for any business to provide customer service on Twitter, 38% of people between ages 18-29 use Twitter, 26% of people between ages 30-49 use Twitter, 17% of people between ages 50-64 use Twitter, Only 7% of people that are 65+ years old use Twitter, 41% of households with an annual income more than $75,000 use Twitter, The average length of a first-page YouTube video is, The most subscribed YouTube channels belong to T-Series, followed by PewDiePie (YouTube’s automatically generated channels not included), 81% of people wih ages between 15-25 use YouTube, 71% of people with ages between 26-35 use YouTube, 67% of people with ages between 36-45 use YouTube, 66% of people with ages between 46-55 use YouTube, 58% of people that are 56+ years old use YouTube, More than 89% of households with an annual income above $100,000 use YouTube, More than 50% of YouTube users are female, Posts on LinkedIn that contain images have a. However, there are other Social Networks led by Pinterest, Instagram and TikTok which also appeal strongly to particular demographics according to the latest research from Roy Morgan. Assuming the NYT/Siena polling pattern for 2020 voters, however, shows all three age groups contribute to a total net Democratic vote of 14.8 million. 11 min read, 18 Sep 2020 – This is evident from a series of simulations of 2020 election results that I conducted for 10 battleground states and the nation as a whole. Formula: ([Population ages 0-15] ÷ [Population ages 16 … Table 2 displays the simulation results for each northern swing state. However, there are other Social Networks led by Pinterest, Instagram and TikTok which also appeal strongly to particular demographics according to the latest research from Roy Morgan. Across the board, margins for these older age groups become more Democratic. All of these states show greater net Democratic contributions from the 18-to-44 age group in the NYT/Siena-based scenario (See downloadable Table A). The latest update this month focuses on adding depth to, After the first digital ad hit in 1994, very few had the idea that advertising would completely change to a whole new concept. LinkedIn is quickly becoming one of the most engaging social media networks for businesses. 13. Social media is an ever-evolving platform; what happens one year can be entirely different the next. Since most of us are now confined to just our home, social media usage has risen greatly since it has become the only place to connect. The average user is on YouTube for 11 minutes and 24 seconds each day. VIDEO VIEWS. The number of seniors—persons age 65 and older—has grown noticeably, as more baby boomers have entered that age bracket. Mobile accounts for more than 70% of YouTube views. In each state except Ohio, the 65-and-older age group shifts from a Republican margin to a Democratic margin, generally by a large amount. You can target video ads at certain demographics, Targeting your video ads, but you can't view demographics of any channel. YouTube co-founder Chad Hurley received $334 million from the sale, co-founder Steven Chen received $301 million, and due to his business relationship with the company at the time, third co-founder Jawed Karim received $66 million. 2,358,119,264. Also, partnering with an influencer can bring in huge benefits. Grab the 7 day trial today and start managing your social with Statusbrew! The same can be said for North Carolina and Georgia. Facebook and YouTube are easily Australia’s most widely used Social Networks and this strength is evident across different generations of Australians. To assess this, I simulated what would occur if 2020 voters adopted the age group voting patterns of 2012, 2016, and those reported in the 2020 NYT/Siena poll. Over 80% of 45-64 year old American internet users watch videos on YouTube. The 2016-based Republican vote advantage of 259,000 for the combined 45-to-64 and 65-and-older age groups shifts to a Democratic advantage of 127,000 votes in the NYT/Siena-based simulation. You’ll see some statistics based on age groups, and using the United States also as an example of YouTube user engagement and reach. Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group Reach; 15-25 years 77 % 26-35 years: 77 % 36-45 years: 73 % 46-55 years 70 % 56+ years 67 % Here’s a summary of the Youtube statistics you need to know in 2020: YouTube has 2 billion users worldwide. 74% of Facebook users log in daily and spends an. Nonetheless, this aids the Democratic cause, as the simulations below show. If you use the infographics, we require a reference back to Statusbrew Blog. →, Insights into social media marketing & management | Statusbrew, Active social media users have now passed the, An average person has an account on more than, Instagram stories are the rising star of social media. 2019 YouTube Demographics YouTube Age Demographics. The actual vote patterns will certainly be different than those of 2012, 2016, and the NYT/Siena poll. Youth Dependency Ratio Definition: population ages 0-15 divided by the population ages 16-64. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. In Florida, too, the smaller Republican advantage among older voters in the NYT/Siena-based simulation helps to power a net Democratic vote gain. Figure 2 compares Democratic minus Republican (D-R) voting margins for exit polls from the 2012 and 2016 presidential elections as well as the 2020 NYT/Siena poll (adjusted for those who refused to or did not state a preference). In both cases, Democratic gains from the 18-to-44 age group (well over 7 million votes) would be substantially reduced by Republican vote totals for the combined 45-to-64 and 65-and-older age groups (about 6.5 million votes). YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. Statista. Over 90% of 18-44 year old American internet users watch videos on YouTube. With 1 billion monthly users, the ways businesses can share and market information on YouTube is expansive. Summary: YouTube Statistics. Now ads are not limited to search, Stay up to date! March 31, 2020. ... YouTube User Analytics / Statistics for YouTube (2020-11-04 - 2020-12-03) DATE. Let’s explain the blocks below one by one: We build it in blocks so that later when we have more engineers(money), we will have them build drag/drop features—you can just pick whatever blocks you like, organize them, and print them out in a fancy PDF format. More than 1.3 billion Twitter accounts have been created since network's inception in 2006. 60 Significant YouTube Statistics in 2020: Demographics & Market Share Since YouTube was bought for $1.65 billion by Google in 2006, it became a household name seemingly overnight. In Ohio, where older age groups voted Republican in both scenarios, the lower Republican net gain in the NYT/Sienna-based scenario allows Democratic gains from the 18-to-44 age group to win the state. The internet's largest collection of YouTube statistics including number of users, videos, views, subscribers, revenue and more. Learn how to optimize your LinkedIn marketing strategy by taking a look at these latest statistics. Between 2012 and 2020, seniors’ share of … If we assume either 2012 or 2016 voting patterns for 2020, the total net vote nationally would favor Democrats by a razor thin 800,000 votes. 2020 YouTube demographics data: Active monthly users. Mobile accounts for more than 70% of YouTube views. As you can see in the below distribution it is used in from 10s to 60s, and the male ratio is slightly higher in the age group while there are more female users at a younger age. In January, Adweek estimated TikTok to have 5 million U.S. millennial users. By 2021, Newcomer TikTok will have joined the 1 billion user club. Youtube has been widely used in Japanese users of all ages and gender types. If recent polls such as the NYT/Siena survey accurately predict the voting patterns of older age groups on November 3, there is little doubt that there would be a strong Biden and perhaps Democratic-wide sweep in most (if not all) of the 10 swing states examined here. 149 million people login to YouTube daily. 45% of people who uploaded a video had one that featured their pet or some other animal. Here are the Twitter statistics demographics for the year 2020. 2020 has been a been a truly crazy year so far with so much happening every day on social media. According to an estimate by the World Bank, the UAE’s population in 2018 stands at 9.543 million.Other sources which confirm this estimate include populationpyramid.com and uae-expatriates.com, while Facebook Insights reveal that the potential reach of the platform in the UAE in the third quarter of 2017 was 9.3 million. While the national popular vote provides one perspective, swing states are the key to an Electoral College win. On average, each visit to YouTube involves 6.5 web pages. In both states, substantially lower Republican voting by older voters converts these very close swing states from Republican to Democratic net vote gains. 5. Between 2012 and 2020, seniors’ share of eligible voters rose from 17% to 23%, while their share of actual voters rose from 22% to 26%. Those generating five figures rose by 50%. Up to this point, older Americans—especially seniors—have been the only voting bloc that Trump and other Republicans could reliably count on. Figure 4 shows that each state except Texas shifts from a net Republican vote advantage under the 2016-based simulation to a Democratic advantage under the NYT/Siena-based simulation. 81% of people in the age bracket of 15 to 25 in the US use YouTube. Some see this age imbalance between Democrats and Republicans as inevitable, and even the engine for generating future Democratic wins as older generations age out (see the recent States of Change project report; Ronald Brownstein’s “brown versus gray” voter theory; and my own exposition of the “cultural generation gap”). However, it’s important to note that usage among teens have dropped in favor of YouTube, Instagram and Snapchat. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. In the other states, older voters continue to vote Republican, but less so in the NYT/Siena-based scenario. The shift from a Republican to Democratic advantage also occurs for the 45-to-64 age group in Michigan, Wisconsin, and Iowa. If that happens, it is clear that Biden would enjoy a far greater popular vote total than if the age group voting patterns from previous elections prevailed. Expansive - pyramid with a wide base (larger percentage of people in younger age groups, indicating high birth rates and high fertility rates) and narrow top (high death rate and lower life expectancies). These prognostications see a continued short-term battle between younger, diverse, and progressive voters who favor Democratic candidates and older voters—whiter and more conservative on social and spending matters—who favor Republicans. Click here to jump directly to downloadable infographic. Last updated 3/24/16. Here's a detailed infographic on social media statistics to follow in 2020. Guidance for the Brookings community and the public on our response to the coronavirus (COVID-19) », Learn more from Brookings scholars about the global response to coronavirus (COVID-19) ». When he's not on his laptop you can find him working out and jamming to pop music. Older voters’ Democratic shift most strongly impacts Arizona. In the US, we find the highest YouTube penetration among younger age demographics. This is to a degree that when you don’t know how to do something you either Google it or find out more about it on YouTube. Discover the number of Youtube Active Users, Engagement, Gender, ... YouTube Demographics. Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018. The world of social can undergo drastic changes in just a matter of months or years, which means it's crucial to constantly stay on top of where your audiences are and how to connect with them. There are three types of age dependency ratio: Youth, Elderly, and Total. 2019 YouTube Demographics YouTube Age Demographics. The simulations look at the differences in voting outcomes that would occur if 2020 voters in broad age groups voted as they did in 2016, or if they follow patterns suggested in recent polls conducted by The New York Times and Siena College. What the 2020 electorate looks like by party, race and ethnicity, age, education and religion By John Gramlich Voters wait in line, socially distanced from each other, to cast early ballots on Oct. 19, 2020, in Miami, Florida. Accessed November 18, 2020… 81% of people wih ages between 15-25 use YouTube; 71% of people with ages between 26-35 use YouTube; 67% of people with ages between 36-45 use YouTube; 66% of people with ages between 46-55 use YouTube In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. 36-45 and 46-55 age groups come in third and fourth positions with 67% and 66% users respectively. While much attention has been paid to the enthusiasm of young people, millennials, and Gen Z in social and political matters, it remains the case that Americans age 45 and older comprise a plurality of 2020 eligible voters (at 56%) and actual voters (61%), estimated by applying 2016 turnout rates to 2020 eligible voters. According to the updated data, a total of 17 social media platforms now have 250 million or more monthly active users (MAU): For marketers looking to get the best out of Facebook in 2020, the focus should be on creating highly engaging content, staying active in related Facebook groups, and using Facebook's targetted advertising to reach potential customers. On average, each visit to YouTube involves 6.5 web pages. To keep up with the continuously evolving social media space, here are some social media usage statistics to get you up to speed. We know, for instance, that the demographics of YouTube’s audience is more than 50% female, YouTube users are more likely to have kids than non-users, and users are more likely to have a college degree than the general population. YouTube demographics. The number of seniors—persons age 65 and older—has grown noticeably, as more baby boomers have entered that age bracket. Infographics of Youtube Users statistics 2020. Rather, the simulations are intended to reveal what would occur if older voters swung markedly from a Republican to a Democratic candidate preference. Sorry, your blog cannot share posts by email. Wed --30.9M +544,141. With 630 million professionals on LinkedIn, According to a Hubspot study, LinkedIn is capable of generating, 21% of people with ages between 18-24 use LinkedIn, 60% of people with ages between 25-34 use LinkedIn, 17% of people with ages between 35-54 use LinkedIn, Only 3% of people that are 55+ years old use LinkedIn, 60% of households with an annual income above $100,000 use LinkedIn, According to Pinterest, the platform now has over, With more than 14 million articles getting pinned each day, there are over, 34% of people with ages between 18-29 use Pinterest, 35% of people with ages between 30-49 use Pinterest, 27% of people with ages between 50-65 use Pinterest, Only 15% of people that are 65+ years old use Pinterest, 41% of households with an annual income above $75,000 use Pinterest, Global ad spend on social media is expected to, The total percentage of marketing budgets dedicated to advertising on social media is expected to, Different social channels are crucial for small businesses with, Instagram beats out all other platforms for, Post on Facebook with less than 250 characters get, More than 4.5 billion people are using the internet at the start of 2020, Active social media users have now passed the 3.8 billion mark, An average person has an account on more than 9 social media networks, Spending a daily average of 2 hours and 16 minutes on social media, Facebook has 2.45 billion MAU (monthly active users). Marketing for businesses on Twitter can be particularly complex, given its short life span (3.39 minutes per session) and challenging character limit. Marketers looking to reach millennials can especially benefit from targetted advertising. Five swing states in the West and South—Arizona, Florida, North Carolina, Georgia, and Texas—display somewhat different voting pattern shifts among their older populations. YouTube age demographics in Russia are more skewed toward the younger generations than in the US or Western European countries. Expansive - pyramid with a wide base (larger percentage of people in younger age groups, indicating high birth rates and high fertility rates) and narrow top (high death rate and lower life expectancies). Facebook age & gender demographics. And even in Ohio, where older voter groups maintain a Republican margin advantage assuming the 2020 poll, that advantage is smaller than in 2016. As a marketer or business owner, building a YouTube presence can do wonders for your brand. While both of its older age groups vote less Republican in the NYT/Siena-based simulation, the under-45 age group did not increase its Democratic vote enough to turn the Lone Star State blue. Businesses use YouTube to post video content to reach customers with great success: 90% of people have discovered a new brand or product through the platform. Another 10% of people in all demographics say that they visit YouTube once per week. As a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends. Yet the shift toward Biden among older voters in that scenario contributes to a more convincing Democratic vote gain in each northern swing state. SUBSCRIBERS. A whopping 70% of what users watch is suggested by the YouTube algorithm. Indeed, the platform is even more popular among the younger demographics. YouTube age and gender demographics. Figure 3 compares D-R margins from the 2016 exit polls and the 2020 NYT/Siena polls for the 45-to-64 and 65-and-older age groups in each of the northern swing states. The network also leans more towards women with 75% of women and 63% of men using the platform. Chart. YouTube Statistics By Age . I can hear someone complaining behind my back … Optimize your marketing stratgey and effectively manage your social with a social media management tool like Statusbrew. Moreover, whites without college degrees (his strongest base) still make up a higher share of older voters than younger voters, both nationally and in key battleground states (Download Table A). Here are the Facebook statistics demographics for the year 2020. Recent 2020 statistics from Statista.com shows that the largest percentage of Reddit users according to location comes from United States with 49.91%. In the first three states, his dominance of older voters was crucial to his success. Facebook and Instagram have long dominated social media as the most popular platforms. YouTube video influencers with 500-5k followers charge, on average, $315 per video. The shift in these older age groups is largely responsible for turning a 430,000 statewide Republican gain in the 2016-based simulation to a 542,000 Democratic gain in the NYT/Siena-based simulation. ESTIMATED EARNINGS. An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. All three ratios are commonly multiplied by 100. We’re hoping that these 10 YouTube statistics for 2020 have helped explain why your brand should be investing in YouTube and how you can make sure you’re making use of your resources wisely. These YouTube statistics, however, only show us the relative growth without giving us any specific figures. It’s these older voters that kept Republicans competitive in the Electoral College and lead to Donald Trump’s 2016 victory, despite losing the popular vote. On an ever-growing platform like social media, you need to be on the lookout for the latest social media statistics that could help you shape up your existing strategies. Facebook and YouTube are easily Australia’s most widely used Social Networks and this strength is evident across different generations of Australians. However, in the past few years, several other niche social platforms have not only emerged but have rapidly risen to fame. Morning Consult. Facebook remains the most popular social network among U.S marketers, 86% of people between ages 18-29 use Facebook, 77% of people between ages 30-49 use Facebook, 51% of people between ages 50-65 use Facebook, 34% of people that are 65+ years old use Facebook, 86% of American households with an annual income above $100,000 use Facebook, 96% of Facebook users access it via mobile devices, 67% of people from ages 18-29 use Instagram, 47% of people from ages 30-49 use Instagram, 23% of people from ages 50-64 use Instagram, Only 8% of people that are 65+ years old use Instagram, 60% of households with an annual income above $100,000 use Instagram. YouTube Demographics Stats. Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. In March, YouTube drew 31.8 million users aged 18 to 24 (98.3 percent of U.S. Internet users in that age bracket) who spent an average of 10 hours, 15 minutes on the site. Marketers aiming to generate more revenue from Pinterest can create theme-based content around their product or service. It suggests a growing population. Trump’s embrace of nostalgia, nationalism, and anti-immigrant policies helped him triumph with the older group four years ago, and he is following the same campaign playbook today. (Shh! An average Twitter user follows at least 5 businesses. The average duration of a YouTube visit is 40 minutes. 4. YouTube has 2 billion monthly active users; Age. YouTube’s ad revenue in Q2 2020 was $3.81 billion, up from $3.60 billion in the year-ago period; Number of channels earning six figures per year on YouTube grows by 40% every year. In just two years, Instagram stories increased from 150 million to. For marketers looking to win more on social, here's a compilation of 100 social media statistics 2020 that can help identify the best platform and provide better clarity to channel resources such as time, efforts, and money. Not surprisingly, they reveal that the 2020 poll patterns would yield substantially more votes for Democrats, with the two older age groups contributing the greatest gains. As you plan your Instagram marketing strategy for 2020, keep an eye on these facts to make sure you're working on the latest trends. These key YouTube stats and facts prove just how impactful the platform can be for both B2B and B2C marketers. Instagram stories would be the best bet for businesses looking to engage with potential customers on the platform. 3 min read, At Statusbrew, we're continually trying to make our product better and add new features that bring value to our customers. The complete profile of a YouTuber on SocialBook looks like this: the full YouTube channel analytics report of Azzyland. When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics. Here are the YouTube statistics demographics for the year 2020. YouTube Statistics By Age . View the daily YouTube analytics of YouTube and track progress charts, view future predictions, related channels, and track realtime live sub counts. The average user is on YouTube for 11 minutes and 24 seconds each day. Compared with 2012 and 2016, the 2020 poll shows modest gains of 3 and 4 points (from 13% and 14% to 17%) in favor of Democrats for the 18-to-44 age group. This is by far the highest level, a full 10% higher than the next age group (26-35). But in the October 15 to 18 New York Times/Siena College poll, they shifted toward Democrats. The age groups of 35+ and 55+ are the fast-growing. While the long-term impact of their retreat is open to question (since it might be linked to the administration’s handling of the COVID-19 pandemic), it is clear that even a modest shift to challenger Joe Biden on Election Day could lead to solid Democratic wins in most of this cycle’s swing states. Providing users with prompt engagement and customer service is essential for brands looking to improve their marketing on Twitter. With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social media network worldwide. Here are the Instagram statistics demographics for the year 2020. After 14 years of existence, here’s a look a some mind-blowing YouTube statistics: Currently YouTube has more than 1.9 billion logged-in visits every month. The age groups that are reported to be the fastest-growing YouTube demographics worldwide are those over 35 and people over 55. Here are some Facebook statistics to get you upto speed. The audience it reaches in the US is more than any TV network. By April, that population reached 11 million. When looking at how age affects the demographics of YouTube, this platform is one of the few places on the internet where anyone of any age is going to find something for them. 15 Oct 2020 – Sequoia Capital, the earliest YouTube investor, earned $516 million while Artis Ventures snagged $85 million. 2020-11-04 . Here are the LinkedIn statistics demographics for the year 2020. Here are the YouTube statistics demographics for the year 2020. Related article: Top Japanese YouTubers By Categories 2020: Gaming, Beauty, Cosmetic Social media has completely changed the dynamics of doing business and has helped people make a fortune. YouTube Statistics Demographics . In addition, there are 300,000 people paying for a TV subscription on the site. In every case, the simulation using 2016 voting patterns yields a net Republican vote advantage, while using the 2020 NYT/Siena polls yields a Democratic advantage. In 2016, Trump’s major victories were due to small vote gains in the northern swing states of Pennsylvania, Michigan, and Wisconsin, as well as somewhat larger gains in Iowa and Ohio. Citation Policy: Please feel free to use the infographics in this blog in any commercial or non-commercial capacity. This state-specific analysis will compare voting patterns of older voters in the 2016 election (based on exit polls) with those observed in the state-level NYT/Siena polls taken in September and October. Engagement than regular posts so much happening every day on social media engagement also... Users with prompt engagement and customer service is essential for brands looking to reach can! Used social networks and this strength is evident across different generations of Australians rates also improves the states. The shift from a Republican to Democratic net vote gains relative growth giving... Monthly active users as of the users,... 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